Name: 
 

Barnes ch1



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

Which of the following is not a key activity of an operations manager?
a.
Understanding the needs of customer
b.
Continually learning
c.
Managing cash flows
d.
Exploiting technology to produce goods and services
 

 2. 

Which one of the following best represents a pure service?
a.
Bank loans
b.
Computer diagnosis and repair
c.
Attending a play
d.
Fast food restaurant
 

 3. 

Which one of the following best represents a pure good?
a.
Salt
b.
Fast food
c.
Attending a play
d.
Vehicle repair
 

 4. 

Which of the following is not true regarding the differences between goods and services?
a.
Demand for services is easier to forecast
b.
Customers participate in many services
c.
Services cannot be stored as physical inventory
d.
Patents do not protect services
 

 5. 

Service organizations generally
a.
Locate in close proximity to the customer
b.
Rely on physical inventory
c.
Take advantage of patents
d.
Can delegate human behaviour and marketing skills
 

 6. 

The following terms - interchangeability of parts, division of labour, highly repetitive tasks - best focus on ____.
a.
Quality
b.
Cost and efficiency
c.
Quality
d.
Time
 

 7. 

Which of the following is generally related to service operations?
a.
Tangible product
b.
Need for flexible capacity
c.
Separation of production from consumption
d.
Large amount of inventory
 

 8. 

A service encounter includes
a.
Face-to-face interaction
b.
Customers and a building
c.
Customers and advertising
d.
All of the above
 

 9. 

Which function typically employs more people than any other functional area?
a.
Information Systems
b.
Operations
c.
Marketing
d.
Finance
 

 10. 

A measure of the success of an operation in producing outputs that satisfy customers is
a.
Efficiency
b.
Effectiveness
c.
Quality
d.
Profitability
 

 11. 

A measure of the success of an operation in converting inputs to outputs is
a.
Efficiency
b.
Effectiveness
c.
Quality
d.
Profitability
 

 12. 

The inputs to a transformation process include all of the following except
a.
Materials
b.
People
c.
Assembly
d.
Information
 

 13. 

Characteristics of services include which of the following?
a.
Close proximity to the customer
b.
Simultaneous production and consumption
c.
Inability to inventory
d.
All of the above
 

 14. 

Which of the following would not be an operations activity in a fast-food restaurant?
a.
Advertising new salad dishes
b.
Purchasing tomatoes
c.
Planning the layout of the serving areas
d.
Cooking hamburgers and fries
 

 15. 

____ is an example of a pure good.
a.
Restaurant
b.
Dentist
c.
Coal mining
d.
Education
 



 
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