Short-term pressures (S-TPs) are defined as factors which tend to increase
the rate of discount applied and/or which may foreshorten the time limit of revenue and
capital investments. Accordingly, short-termism occurs where a firm, or some of its
managers, applies an excessive discount rate or a foreshortened time horizon to
investments. Revenue investments are particularly susceptible to S-TP because these
expenses are charged to the profit and loss account of a period, having been incurred
wholly or partly in order to enhance future profitability without affecting current
trading. The effects of S-TPs on capital investment, such as investment in fixed assets
and new equipment, are generally not as adverse as on revenue investment because the risks
are relatively lower, payback period is shorter and the amount spent is often capitalized
and therefore does not affect the current period's profit. This definition of
short-termism also allows S-TP to include factors like high interest rates and low
profitability, which increase the opportunity cost of capital. The effect of these
pressures would be to reduce capital investment, in particular revenue investments in
research and development and in other intangible assets - such as training or education -
with their attendant uncertainty and long-term nature, and to increase the bias towards
projects with short-term payback periods.
Short-termism within management can distort decision making and add
difficulties in international competition. The counter-argument is that such pressures, to
the extent that they are felt at all, are useful because they help to eliminate corporate
slack, to the long-term benefit of the businesses. Supporters of industry argue that the
financial markets pay more attention to the short term and managers are therefore acting
under pressure from the City of London. There is some evidence to support such an
argument: the contested takeovers in the UK and suggestions that the financial markets do
not understand or that they ignore the technological information given out by companies.
Others, who are in favour of the City, claim that the stock market's short-termism is not
proven, and argue that the real culprits are the managers who favour short-term decisions
quite independently of any spur from the financial markets. Accordingly, the debate on the
causes of S-TP focuses on how far they arise from external and internal factors.
External factors are found outside the organization and include:
general economic environment; institutional shareholders (owners of firms) and their
objectives; performance evaluation of fund managers acting on behalf of the owners; type
of investment and treatment of revenue investments within generally accepted accounting
practices and standards; efficiency of financial markets including the quality of
information given by the management of companies to their owners; and managers' perception
of the financial markets.
Internal factors are generated within the management itself and
include: organization structures and management control styles; performance evaluation
measures; and remuneration of top managers.
Istemi S. Demirag