Name: 
 

Chapter21



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

You don’t need managing and marketing skills for an holistic buisness - if your energies are right, everything will work out ok.
a.
True
b.
False
 

 2. 

There is no maximum limit to how many people are needed to form a partnership however what is the minimum number of people required?
a.
minimum of 2 people
c.
minimum of 6 people
b.
minimum of 4 people
 

 3. 

What is a cash flow forecast?
a.
an account showing net and gross profit or loss over a given period
c.
a statement of assets and liabilities of a business
b.
a record of your monthly estimated income, which is set against your estimated monthly expenditure
 

 4. 

A profitable business can fail because of bad cash flow.
a.
True
b.
False
 

 5. 

Effective marketing relies on advertising alone.
a.
True
b.
False
 

 6. 

Time management is learning how to use your working time effectively.
a.
True
b.
False
 

 7. 

What is working capital?
a.
the assets of a business enterprise that can be applied to its operation – usually cash in the bank
c.
the staff employed by a business
b.
the money owed by a business to its suppliers
 

 8. 

Putting on special promotions for Christmas, Mother’s Day, Easter, etc., is a good way to promote your business. How far in advance should these promotions be arranged?
a.
1 week
c.
6 months
b.
3 months
 

 9. 

What are loyalty cards?
a.
card sent to a client on his/her birthday
c.
card telling clients the time of their next appointment
b.
incentive card which is stamped after a treatment with a free treatment offered after a certain number of treatments have been taken
 

 10. 

The best way to get more business, especially when you are just starting out, is to be cheaper than your competitors.
a.
True
b.
False
 



 
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