Name: 
 

Chapter 4 The sales presentation



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

1. 

What are the initial few words of a selling meeting called?
a.
An opener
b.
An icebreaker
c.
A presentation
 

2. 

What is message encoding?
a.
Converting meaning into symbols
b.
Creating a message which the other party cannot decipher
c.
Creating a code which cannot be broken
 

3. 

What is an unsought communication?
a.
A communication which the recipient did not look for
b.
A communication which the recipient does not like
c.
A communication which the originator did not mean
 

4. 

What is a canned presentation:
a.
One which is cut short part way through
b.
One which is standardised for the whole sales force
c.
One which is aimed at a new prospect
 

5. 

What is a closed question?
a.
One which can only be answered “yes” or “no”
b.
One which can only be answered “yes”
c.
One for which the questioner does not expect any reply
 

6. 

What does NASA stand for?
a.
Needs, acceptance, solution, acceptance
b.
Needs, acquiescence, sales, acknowledgement
c.
New Attitude Shift Arrangement
 

7. 

A state of affairs where the sale cannot be concluded is called:
a.
An objection
b.
A condition
c.
A closing technique
 

8. 

What is the alternative close?
a.
A choice offered to a customer, both of which lead to a sale
b.
A choice which means that the sale cannot go ahead
c.
A choice which closes off some alternatives
 

9. 

What is a substantive frame?
a.
The predisposition that each party has towards reaching a specific outcome
b.
What the conflict is about
c.
How the parties will resolve the dispute
 

10. 

What is a stock issue?
a.
A negotiation about inventory levels
b.
The issuing of free gifts
c.
Concerns that arise every time the parties meet
 



 
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