Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Sales
records, company financial figures, and published statistics are examples of: a. | Soft
data | b. | Hard
data | c. | Sales
data | | |
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2.
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Which
of the following is NOT a user of sales forecasts? a. | Production
department | b. | Personnel | c. | Customers | | |
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3.
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Which
of the following is an advantage of consensus forecasting? a. | It is
accurate | b. | Those involved in making the forecast are the same people who
will have to make it a reality | c. | It is much quicker than other methods | | |
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4.
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The
system of re-iterative judgements by a panel of experts is called: a. | Delphi | b. | Judgment forecasting | c. | Repetitive
forecasting | | |
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5.
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Which
of the following is NOT a method of making sales trends easier to read? a. | Exponential
smoothing | b. | Moving average | c. | Actual
performance | | |
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6.
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Which
of the following is NOT one of Everett Rogers’ classifications of adopters a. | Laggards | b. | Late majority | c. | Forgetters | | |
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7.
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An
invention which represent a considerable change over existing products is called: a. | Continuous
innovation | b. | Discontinuous innovation | c. | Dynamically
continuous innovation | | |
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8.
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An
advertisement in the Yellow Pages is an example of: a. | Sought
communication | b. | Unsought communication | c. | Passive
communication | | |
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9.
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Which
of the following is NOT a reason for establishing territories? a. | Performance
evaluation | b. | Cost reduction | c. | Motivation | | |
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