Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Which
of the following is NOT one of the top five reasons for exhibiting? a. | Meeting new
customers | b. | Enhancing the company image | c. | Launching new
products | | |
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2.
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Approximately what percentage of trade show VISITORS work in sales or
marketing?
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3.
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At
what stage of the KAM/PPF model would you expect exhibitors to share stand space with their
customers? a. | Early-KAM | b. | Pre-KAM | c. | Synergistic-KAM | | |
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4.
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What
proportion of exhibition visitors, approximately, are buyers?
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5.
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How
many stands would the average visitor to an exhibition see? a. | 10 to 12
| b. | 50 to
60 | c. | Depends on the
size of the exhibition | | |
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6.
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Which
of the following statements is not true? a. | Most exhibitors regard exhibitions as a selling
opportunity | b. | Most visitors have little or no role in
buying | c. | Most exhibitors have good systems in place for evaluating
objectives | | |
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7.
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Which
of the following is NOT an advantage of private exhibitions? a. | The atmosphere
is usually more relaxed than at an exhibition | b. | There will be
more visitors | c. | No competitors are present to distract
visitors | | |
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8.
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If
the company has a limited market, and the cost of the exhibition stand is high, what would you
recommend the company to do? a. | Run a private exhibition at a nearby
venue | b. | Carry out some pre-exhibition
publicity | c. | Do not exhibit at all | | |
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9.
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Which
of these statements is untrue? a. | The sales force may not be the best people to man exhibition
stands | b. | The leads from an exhibition are strong enough to be left for a
while | c. | Exhibitors should decide their objectives before choosing which
exhibition to attend | | |
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10.
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When
should technical people be used to man the stand? a. | When the company has a highly-technical product to
sell | b. | When the company
is expecting a high proportion of technical visitors at the exhibition | c. | It depends on
the company’s objectives for exhibiting | | |
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