Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Which
of the following is NOT a dimension of strategy? a. | Process. | c. | People. | b. | Content. | | | | |
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2.
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If
marketing is seen as being core to the business’ mission, marketing strategy would happen
at: a. | The functional
level. | c. | The industry
level. | b. | The business level. | | | | |
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3.
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An
organisation in which managers are empowered and are expected to seek out new opportunities would
typically experience: a. | Adaptive strategic change. | c. | Incremental strategic change. | b. | Formal strategic
planning. | | | | |
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4.
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The
document describing what the organisation is to become in the long term is called: a. | The mission
statement. | c. | The objectives
statement. | b. | The vision statement. | | | | |
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5.
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The
statement containing the reasons for the organisation’s existence is called: a. | The mission
statement. | c. | The objectives
statement. | b. | The vision statement. | | | | |
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6.
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Which
of the following is NOT a characteristic of a wicked problem? a. | It can be
solved, albeit with difficulty. | c. | They are
unique. | b. | The problem cannot be separated from the
solution. | | | | |
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7.
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A
firm which devotes all its efforts to one market segment is pursuing: a. | A full-market
strategy. | c. | A single-market
strategy. | b. | A total-market strategy. | | | | |
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8.
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Which
of the following carries the highest risks? a. | Early-entry strategy. | c. | First-in strategy. | b. | Laggard-entry
strategy. | | | | |
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9.
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Which
of the following carries the highest potential gains? a. | Early-entry
strategy. | c. | First-in
strategy. | b. | Laggard-entry strategy. | | | | |
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10.
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Discouraging some groups of customers in order to concentrate on a more profitable
group is called: a. | Pruning. | c. | Harvesting. | b. | Demarketing. | | | | |
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11.
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Which
of the following is a strategy for failure? a. | Overall cost leadership. | c. | Differentiation. | b. | Combination
strategy. | | | | |
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12.
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A
firm which aims to increase customer value by segmenting precisely is said to be
pursuing: a. | A product
leadership strategy. | c. | An operational
excellence strategy. | b. | A customer intimacy strategy. | | | | |
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13.
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A
market leader which moves against other companies before they move against it is
following: a. | A flanking
defence. | c. | A
counter-offensive defence. | b. | A pre-emptive defence. | | | | |
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14.
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A
market challenger strategy in which the challenger seeks out new markets which the leader has not yet
discovered is called: a. | A guerrilla attack. | c. | A bypass attack. | b. | A flanking
attack. | | | | |
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15.
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Which
of the following is NOT a growth strategy? a. | Market divestment. | c. | Diversification. | b. | Market
penetration. | | | | |
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