Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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What
proportion (approximately) of new product launches are product replacements?
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2.
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What
proportion of Innovative Mousetrap That Really Wasn’t Better were successful?
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3.
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An
innovation which changes the way people live is called: a. | Continuous | c. | Dynamically
continuous. | b. | Discontinuous. | | | | |
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4.
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Which
of the following statements is true? a. | The more innovative the product, the lower the
risk. | c. | The more
innovative the product, the lower the expenditure on research and
development. | b. | The more innovative the product, the greater potential impact
on people’s lives. | | | | |
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5.
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What
does ‘not invented here’ mean? a. | It is an expression of regret that a competitor was first to
market. | c. | It is the
process by which new ideas are discouraged by people who did not think of them
first. | b. | The product has been brought in from a competitor by a
defecting employee. | | | | |
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6.
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What
does NPD stand for? a. | National Product Department. | c. | New Product Development. | b. | Near-Perfect
Development. | | | | |
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7.
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Someone who guides a product through all its development stages is
called: a. | A new-product
guide. | c. | An
innovativeness guide. | b. | A product champion. | | | | |
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8.
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A
system in which designers and production engineers work together to speed up the innovation process
is called: a. | Brainstorming. | c. | Simultaneous
engineering. | b. | A project team. | | | | |
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9.
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Which
of the following is NOT an innovation strategy? a. | Imitative. | c. | Flanking. | b. | Offensive. | | | | |
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10.
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A
manufacturer which copies other firm’s products would be following: a. | A dependent
strategy. | c. | An imitative
strategy. | b. | An opportunist strategy. | | | | |
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11.
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What
are the four As of retro design? a. | Allegory, antinomy, aura and
arcadia. | c. | Allegory,
antinomy, alliteration and action. | b. | Allegory, aura, arcadia and
alliteration. | | | | |
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12.
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Someone who likes to be among the first to own a new product is
called: a. | An
innovator. | c. | Early
majority. | b. | Early adopter. | | | | |
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13.
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Someone who is slow to adopt a new product, only doing so when it is essential to do
so is called: a. | Late
majority. | c. | Slow
adopter. | b. | Laggard. | | | | |
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14.
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Which
of the following is NOT a factor in adoption? a. | Trialability. | c. | Simplicity. | b. | Complexity.
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15.
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Someone who is reluctant to adopt new technology is called: a. | A
technophobe. | c. | A
technophile. | b. | A technophone. | | | | |
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