Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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The
view that advertising is a powerful force is called: a. | The weak theory
of advertising. | c. | The powerful
theory of advertising. | b. | The strong theory of advertising. | | | | |
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2.
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What
does FMCG stand for? a. | Fast-moving consumer goods. | c. | Full-mode cash gains. | b. | First-made
communication goals. | | | | |
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3.
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Setting advertising budgets according to turnover is called: a. | Percentage of
sales method. | c. | All-you-can-afford method. | b. | Turnover method. | | | | |
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4.
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What
is the main drawback of the competitor matching method of budgeting? a. | It is hard to
calculate. | c. | It is wasteful.
| b. | Competitors will
be setting the firm’s budgets. | | | | |
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5.
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Advertising which becomes part of the environment is called: a. | Ambient
advertising. | c. | Outdoor
advertising. | b. | Environmental advertising. | | | | |
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6.
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Which
of the following is NOT true? a. | Magazine advertising is permanent.
| c. | Statistics on
circulation are unreliable. | b. | Press advertising is static. | | | | |
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7.
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Which
of the following is true? a. | Unsought advertisements can contain more copy.
| c. | Unsought
advertisements need to be persuasive. | b. | Sought advertisements are more informative.
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8.
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What
is zipping? a. | Using the
fast-forward button on a VCR to skip past advertisements. | c. | Bundling advertising together to create a greater impact.
| b. | Leaving the room
when the advertising break starts. | | | | |
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9.
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Which
of the following is untrue? a. | Zapped advertisements have more impact.
| c. | Zipping makes
advertisements more effective. | b. | People sometimes interact with advertisements.
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10.
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A
half-hour programme dedicated to promoting a specific product is called: a. | A commercial
programme. | c. | A documentary.
| b. | An infomercial.
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11.
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What
does RAJAR stand for? a. | Radio Area Joint Advertising Ratings.
| c. | Radio
Association Joint Accounting Region. | b. | Radio Joint Advertising Research. | | | | |
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12.
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Parallelism is an example of: a. | Budgeting. | c. | Rhyme. | b. | Foregrounding.
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13.
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Which
of the following products is banned from radio advertising? a. | Alcohol.
| c. | Gambling.
| b. | Cigarettes.
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14.
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Which
of the following is banned from French TV stations? a. | Condoms. | c. | Retailers.
| b. | Alcohol.
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15.
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Approximately what percentage of cinema-goers are aged between 15 and
24?
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