Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Which
of the following is NOT a category of non-profit marketing? a. | Charitable
donations. | c. | No-win no-fee
marketing. | b. | Cause-related marketing. | | | | |
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2.
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Which
type of appeal is strongest in creating change? a. | Rational appeal. | c. | Emotional appeal based on positive
outcomes. | b. | Emotional appeal based on negative
outcomes. | | | | |
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3.
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Which
of the following is NOT one of Kanter’s forms of resistance? a. | Slow action in
implementing the plan. | c. | Suggestions that
proposals are too ambitious. | b. | Outright rejection of the plan. | | | | |
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4.
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What
is internal marketing? a. | Managing exchanges with immediate suppliers and
customers. | c. | Managing
exchanges with neighbours. | b. | Managing exchanges with employees. | | | | |
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5.
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What
is reward power? a. | The power to
remove benefits from someone. | c. | The ability to
offer expert assistance. | b. | The ability to provide benefits for
someone. | | | | |
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6.
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What
is legitimate power? a. | Power which derives from a legal
relationship. | c. | Power which
derives from the ability to punish others. | b. | Power which derives from the charisma of the
holder. | | | | |
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7.
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A
wall newspaper is an example of: a. | A newsletter. | c. | A house journal. | b. | A negotiating
device. | | | | |
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8.
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Which
of the following is NOT a factor in designing house journals? a. | Readership. | c. | Frequency. | b. | Competition. | | | | |
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9.
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What
is an intranet? a. | A group of
friends within the workplace. | c. | A network of
communication routes within the firm. | b. | An internal website only available to
staff. | | | | |
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10.
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A
meeting which has been called because it always has been held at this time is
called: a. | Nominally
consultative. | c. | Marginally
informative. | b. | Largely ritualistic. | | | | |
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11.
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The
belief that acts can be judged as ethical or otherwise by their outcomes is called: a. | Pragmatism. | c. | Deontology. | b. | Teleology. | | | | |
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12.
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Which
of the following is NOT an element in the ethical environment? a. | Cultural. | c. | Competitive. | b. | Corporate. | | | | |
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13.
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The
view that companies only have responsibility to their shareholders is expressed as: a. | The invisible
hand. | c. | The hand of
management. | b. | The hand of Government. | | | | |
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14.
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Someone who is a member of an environmental pressure group might be
called: a. | A green
activist. | c. | A green
customer. | b. | a green thinker. | | | | |
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15.
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Which
of the following is NOT a characteristic of service? a. | Intangibility. | c. | Credibility. | b. | Perishability. | | | | |
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