Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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What
is the study of culture called? a. | Psychology. | c. | Sociology. | b. | Anthropology. | | | | |
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2.
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A
desire to make life more interesting and complex is called: a. | The psychology
of simplification. | c. | The psychology
of complication. | b. | Need fulfilment. | | | | |
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3.
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Purchases which add to the range of possessions the individual has are an example
of: a. | Assortment
depletion. | c. | Impulse
purchase. | b. | Assortment adjustment. | | | | |
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4.
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A
purchase made when the individual is already familiar with the product class is
called: a. | An impulse
purchase. | c. | Extended
problem-solving. | b. | Limited problem-solving. | | | | |
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5.
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Which
of the following is NOT a category of risk in purchasing? a. | Financial
risk. | c. | Perceived
risk. | b. | Psychosocial risk. | | | | |
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6.
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Products which require an extensive external search are called: a. | Search
products. | c. | Situational
products. | b. | Shopping products. | | | | |
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7.
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A
decision-making rule is called: a. | A heuristic. | c. | A cut-off. | b. | A
condition. | | | | |
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8.
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Heuristics which can be set off against each other are called: a. | Non-compensatory. | c. | Compensatory. | b. | Lexicographic. | | | | |
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9.
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Differences between expectation and outcome will lead to: a. | Dissonance. | c. | Evaluation. | b. | Divergence. | | | | |
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10.
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Which
of the following is NOT an approach to complaining? a. | Voice
responses. | c. | Dissonance
responses. | b. | Third-party responses. | | | | |
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11.
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What
does OSL stand for? a. | Over-stimulation limit. | c. | Optimum spending limit. | b. | Optimum
stimulation level. | | | | |
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12.
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Needs
which relate to pleasure are called: a. | Pleasure needs. | c. | Utilitarian needs. | b. | Hedonic
needs. | | | | |
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13.
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The
perceived importance of a product is called: a. | Involvement. | c. | Utilitarianism. | b. | Hedonism. | | | | |
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14.
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Learning in which the individual takes an active role in the process is
called: a. | Cognitive
learning. | c. | Operant
conditioning. | b. | Classical conditioning. | | | | |
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15.
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Which
of the following is NOT a moderating factor in the learning process? a. | Familiarity with
the domain. | c. | Talent of the
learner. | b. | Motivation to learn. | | | | |
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