Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
|
|
|
1.
|
Research aimed at determining the acceptability of a new product would be classified
as: a. | Consumer
research. | c. | Physical
distribution research. | b. | Product research. | | | | |
|
|
|
2.
|
If
information is collected in an ongoing manner, the method for doing so is called: a. | Exploratory
research. | c. | Marketing
information system. | b. | Conclusive research. | | | | |
|
|
|
3.
|
Environmental scanning is an example of: a. | Exploratory
research. | c. | Marketing
information system. | b. | Conclusive research. | | | | |
|
|
|
4.
|
Secondary data is: a. | Data which is collected after collecting primary
data. | c. | Data which is of
poor quality. | b. | Data which has been collected for another
purpose. | | | | |
|
|
|
5.
|
Quantitative data is: a. | Data which can be expressed
numerically. | c. | Data which is of
doubtful quality. | b. | Data which is available in large
quantities. | | | | |
|
|
|
6.
|
Qualitative data is: a. | Data which is of high quality. | c. | Data which is not capable of
interpretation. | b. | Data which cannot be expressed
numerically. | | | | |
|
|
|
7.
|
What
is the main drawback of secondary research? a. | It does not always fit the research problem faced by the
firm. | c. | It is
unreliable. | b. | It is expensive. | | | | |
|
|
|
8.
|
Marketing a new product in a small geographical area is called: a. | Geographical
marketing. | c. | Test
marketing. | b. | Secondary marketing. | | | | |
|
|
|
9.
|
A
large group of people who regularly provide information about their purchase behaviour is
called: a. | A
panel. | c. | Researchers. | b. | Respondents. | | | | |
|
|
|
10.
|
If a
sample is drawn in such a way that every member of the population has an equal chance of being
included in the study, this is called: a. | A convenience sample. | c. | A random sample. | b. | A cluster
sample. | | | | |
|
|
|
11.
|
Using
a small sample of experts to develop a collective opinion on an iterative basis is
called: a. | Delphi. | c. | Iteration. | b. | Panel system. | | | | |
|
|
|
12.
|
What
is the main drawback of self-completion feedback sheets used in restaurants and
hotels? a. | The feedback is
often incomplete. | c. | The sheets are
often thrown away. | b. | The sample is self-selecting. | | | | |
|
|
|
13.
|
Why
do questionnaires use closed questions? a. | Because such questions are easy to
answer. | c. | Because such
questions get closer to the problem. | b. | Because such questions are easy to
analyse. | | | | |
|
|
|
14.
|
A
research method which asks a respondent to say what he or she thinks someone else is thinking is
called: a. | A reactive
technique. | c. | A projective
technique. | b. | A repressive technique. | | | | |
|
|
|
15.
|
The
student’s t-test is a measure of: a. | The students understanding of
statistics. | c. | The
effectiveness of a particular question in a questionnaire. | b. | The probability
that a relationship has come about by chance. | | | | |
|