Name: 
 

Chapter Nine - International Marketing



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

The fact that some countries are better at producing some goods than are others is called:
a.
Trade liberalisation.
c.
Economies of scale.
b.
Comparative advantage.
 

 2. 

The fact that a product can be mature in one market but still growing in another is called:
a.
Comparative advantage.
c.
International product life cycle.
b.
Global competition.
 

 3. 

If a manager sees the home market as most important, and overseas markets as inferior, he or she is said to be:
a.
Geocentric.
c.
Polycentric.
b.
Ethnocentric.
 

 4. 

If a manager sees the overseas markets as separate national markets, he or she is said to be:
a.
Geocentric.
c.
Ethnocentric.
b.
Polycentric.
 

 5. 

Producing goods in one country and selling them in another is called:
a.
Globalisation.
c.
Global marketing.
b.
Exporting.
 

 6. 

The view that firms enter foreign markets by the method most appropriate to their own strategy is called:
a.
The Uppsala model.
c.
The Eclectic Theory.
b.
The Stages of Development Approach.
 

 7. 

Cultural similarities between countries lead to a feeling of:
a.
Geographical proximity.
c.
Social proximity.
b.
Psychological proximity.
 

 8. 

A culture in which norms and expectations are deeply-embedded and are not usually expressed formally is called:
a.
A low-context culture.
c.
A totalitarian culture.
b.
A high-context culture.
 

 9. 

Which of the following is NOT a non-verbal communication element?
a.
Use of space.
c.
Use of slang.
b.
Body language.
 

 10. 

A firm which buys goods for export to a third party is called:
a.
A confirming house.
c.
An export house.
b.
An export agent.
 

 11. 

A company or individual which brings together buyers and sellers, but does not actually take title to the goods, is called:
a.
A export agent.
b.
An export house.
 

 12. 

What is the difference between a branch and a subsidiary?
a.
A branch is directly owned by the parent company, a subsidiary is a separate legal entity.
c.
A branch is owned by the parent company, whereas a subsidiary is
b.
A branch is a separate legal entity, whereas a subsidiary is directly owned by the parent company.
 

 13. 

A factory where imported components are assembled is called:
a.
A screwdriver operation.
c.
A turnkey operation.
b.
A spanner operation.
 

 14. 

Bartering in business-to-business markets is called:
a.
Foreign exchange.
c.
External trade.
b.
Countertrade.
 

 15. 

An agreement under which machinery supplier is paid in the future goods produced by the equipment is called:
a.
Futures trading.
c.
Buyback.
b.
Countertrading.
 



 
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