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Chapter 3 - Strategic Planning for Global Business Markets



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

Which of the following is NOT one of Drucker’s three basic questions?
a.
What is our business?
c.
What will our business be?
b.
What should our strategy be?
 

 2. 

What is meant by corporate mission?
a.
The over-riding reason for the corporation’s existence.
c.
The view of the founder as to what kind of company this should be.
b.
The strategies the corporation intends to take.
 

 3. 

What is meant by corporate vision?
a.
The over-riding reason for the corporation’s existence.
c.
The view of the founder as to what kind of company this should be.
b.
The strategies the corporation intends to take.
 

 4. 

Which of the following is NOT a type of planning system?
a.
Formal planning system.
c.
Formal integration.
b.
Logical incrementalism.
 

 5. 

What is value chain analysis?
a.
A system of valuing the firm’s assets.
c.
An analysis of the inputs each firm puts into the product before it reaches the final consumer.
b.
A system of valuing the chain of command.
 

 6. 

Which of the following is NOT one of the elements that supports the value chain?
a.
Procurement.
c.
Human resource management.
b.
Finance.
 

 7. 

What is meant by inbound logistics?
a.
The study of movement of factors of production.
c.
Return of faulty goods.
b.
The study of transportation.
 

 8. 

What is a value network?
a.
A group of firms who agree to co-operate against outside competition.
c.
A group of firms which have a similar value.
b.
A group of firms who act together to create value through a set of complex relationships.
 

 9. 

Which of the following is NOT one of Porter’s three basic competitive positioning strategies?
a.
Cost leadership.
c.
Segmentation.
b.
Differentiation.
 

 10. 

What is a market challenger?
a.
A company which enters a new market.
c.
A company which develops a new product which competitors have to emulate.
b.
A company which seeks to increase its share of a market.
 



 
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