Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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What
is a marketing information system?
a. | Any method for collecting information about
markets. | c. | A system for
providing up-to-date information to the market. | b. | An integrated
system for providing a stream of information about markets. | | | | |
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2.
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Which
of the following is NOT a difference between business research and consumer
research?
a. | The business
respondents are less accessible than the consumer respondents. | c. | Respondents are more reliable in business research.
| b. | Interviewers are
easily trained. | | | | |
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3.
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What
does DSS stand for?
a. | Decision support system. | c. | Decision system silo. | b. | Double section
system. | | | | |
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4.
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Which
of the following is NOT a primary data collection method?
a. | Survey. | c. | Experimentation. | b. | Desk Research. | | | | |
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5.
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Which
of the following is usually the cheapest method of collecting data?
a. | Mail survey.
| c. | Telephone
surveys. | b. | Face-to-face interviews. | | | | |
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6.
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What
is meant by sampling?
a. | Choosing the right respondents.
| c. | Choosing the
right interviewers. | b. | Choosing the right survey method. | | | | |
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7.
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Which
of the following is NOT an analysis tool for qualitative data?
a. | QSR
NUD*IST. | c. | SPSS.
| b. | QUALPRO. | | | | |
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8.
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What
is time series analysis?
a. | A method of assessing the amount of time each research method
will take. | c. | A method of
assessing customers based on the time each one absorbs over a year. | b. | A method of
predicting sales based on past experience.
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9.
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What
is benchmarking?
a. | Comparing each aspect of our company’s performance with
the performance of our competitors against the same aspect. | c. | Comparing one form of research against
another.
| b. | Setting a minimum standard for the performance of marketing
research. | | | | |
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