Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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What
is a product?
a. | An offering of
the firm that satisfies the needs of customers. | c. | A set of needs that have been met by a set of
benefits. | b. | A tangible item that a manufacturer has
produced. | | | | |
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2.
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Delivery, installation, warranty and after-sales service are all:
a. | Product
attributes. | c. | Support
services. | b. | Core product benefits. | | | | |
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3.
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What
is the final stage of the product lifecycle called?
a. | Maturity. | c. | Demise. | b. | Decline. | | | | |
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4.
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Companies which aim to be the first to use new technology are
called:
a. | Early
adopters. | c. | Early
majority. | b. | Innovators. | | | | |
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5.
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Which
of the following is NOT one of the attributes of a rapidly-adopted innovation?
a. | Relative
advantage. | c. | Usability.
| b. | Compatibility. | | | | |
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6.
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A
product which has been introduced by a firm into a market in which the firm has never done business
before is called:
a. | A new-to-the-world product. | c. | An addition to the product line. | b. | A new category
entry. | | | | |
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7.
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Which
of the following is NOT a stage in the new product process?
a. | Concept
generation. | c. | Concept
relationships. | b. | Concept evaluation. | | | | |
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8.
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What
does NPD stand for?
a. | New product development. | c. | New product divergence. | b. | New product
diffusion. | | | | |
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9.
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A
strategy which offers a product virtually unchanged from its home market version is
called:
a. | An extension
strategy. | c. | A product
invention strategy. | b. | An adaptation strategy. | | | | |
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10.
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A
decision whether to give a brand an individual name or not is:
a. | A brand strategy
decision. | c. | A brand sponsor
decision. | b. | A brand name decision. | | | | |
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