Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Which
of the following is NOT an added utility obtainable from distribution?
a. | Place
utility. | c. | Scale utility.
| b. | Ownership
utility. | | | | |
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2.
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What
is meant by time utility?
a. | Making goods available at a time which suits the
customer’s needs. | c. | Making goods in
the shortest time possible. | b. | Using time effectively in dealing with
distributors. | | | | |
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3.
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Which
of the following is NOT an influence on distribution channel design?
a. | Competitors. | c. | Pricing policy.
| b. | Culture. | | | | |
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4.
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What
is an A-type customer?
a. | One who is loyal.
| c. | One who is in the top 10% of customers, measured by the volume
of goods bought. | b. | One who uses a specific distributor. | | | | |
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5.
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Which
of the following is an economic source of power?
a. | Control of
resources. | c. | Reward
power. | b. | Expert power. | | | | |
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6.
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What
is referent power?
a. | Power which derives from the ability to refer to a third
party. | c. | Power which
derives from references to agreements made previously. | b. | Power which
derives from attempts to copy the leader of the group. | | | | |
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7.
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What
is co-marketing?
a. | Collaboration with competitors to secure distribution
channels. | c. | Collaboration
with customers to agree on distribution channels. | b. | Collaboration
with members of the distribution chain to secure customers. | | | | |
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8.
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What
is a tying contract?
a. | One which prevents the distributor from carrying competing
goods. | c. | One which
prevents the distributor from selling outside a specific territory. | b. | One which
requires the distributor to carry all the manufacturer’s range. | | | | |
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9.
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What
is cross-docking?
a. | Co-ordinating the arrival of suppliers’ and
retailers’ trucks at the distribution centre. | c. | A failure to send supplies to the right
docks. | b. | Ensuring that supplies are stored effectively at
dockyards.
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10.
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What
does ECR stand for?
a. | Effective cross-referencing. | c. | Effective customer relationships. | b. | Efficient
customer response. | | | | |
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