Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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What
is meant by encoding?
a. | Making a message secret. | c. | Responding to a message. | b. | Converting
meaning into symbols. | | | | |
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2.
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What
is a sought communication?
a. | A communication which the sender has researched
carefully. | c. | A communication
which the recipient has looked for. | b. | A communication which the recipient does not need to look
for. | | | | |
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3.
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A
sign which looks like the object is called:
a. | A symbol. | c. | An index. | b. | An
icon. | | | | |
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4.
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What
is semiotics?
a. | The study of
signs and their meaning. | c. | The study of
half-truths. | b. | The study of the structure of
language. | | | | |
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5.
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Which
of the following is NOT a method of silent communication?
a. | Kinetics. | c. | Syntactics.
| b. | Artefacts. | | | | |
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6.
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What
is meant by kinetics?
a. | Gestures, movements, and facial expression.
| c. | Energetic
communication. | b. | Relationships between symbols. | | | | |
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7.
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Which
of the following is NOT an element of attitude?
a. | Cognition. | c. | Intelligence. | b. | Affect. | | | | |
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8.
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What
is a salient belief?
a. | Those which are closest to the
truth. | c. | Those which make
up the attitude. | b. | Those which are most important to the buyer.
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9.
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What
is de-duping?
a. | Telling the
truth in advertising. | c. | Checking
communications strategies for duplication of effort. | b. | Removing
duplicate names from databases. | | | | |
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10.
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Which
of the following is NOT an advantage of integrating marketing communications?
a. | Communications
can reinforce each other. | c. | Fewer
salespeople will be needed.
| b. | Greater consistency increases the impact of the
message. | | | | |
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