Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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The
affective component of attitude towards the organization is called:
a. | Image.
| c. | Reputation. | b. | Cognition. | | | | |
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2.
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How
we think others see the organization is called:
a. | Mirror image.
| c. | Current
image. | b. | Wish image. | | | | |
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3.
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Which
of the following is NOT part of adding corporate value?
a. | Strong corporate
image. | c. | Distribution of
profits to shareholders. | b. | Retention of profits for future
investment. | | | | |
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4.
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Which
of the following is NOT part of profit maximization?
a. | Cutting
costs. | c. | Short-term
focus. | b. | Long-term growth. | | | | |
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5.
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What
is PR?
a. | The management
of corporate image through manipulation of the media. | c. | The management of corporate media through selective
dissemination of information. | b. | The management of corporate image through the management of
relationships with the organization’s publics. | | | | |
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6.
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Which
of the following is NOT a tool of PR?
a. | Corporate advertising. | c. | Sales promotion. | b. | Sponsorship. | | | | |
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7.
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A
newsletter is an example of:
a. | Corporate advertising. | c. | Corporate responsibility. | b. | House journal.
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8.
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During 2004, sponsorship was estimated to be approximately:
a. | Between
£1500m and £2000m. | c. | Between
£40m and £80m. | b. | Between £4m and £8m. | | | | |
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9.
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Which
of the following is NOT a criterion for considering sponsorship:
a. | The sponsorship
must be economically viable. | c. | The sponsorship
should benefit a charity. | b. | The event should be consistent with the brand image of the
organization. | | | | |
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10.
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A
group of people within the organization who are prepared for dealing with the Press in the event of a
disaster is called:
a. | The A team. | c. | The Crisis team. | b. | The Dream
team. | | | | |
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