Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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If an
organization puts a specialist in charge of each marketing activity, what type of structure is the
company likely to have?
a. | Product. | c. | Functional. | b. | Segment. | | | | |
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2.
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Which
of the following is an advantage of organismic organizations?
a. | It has clear
rules for employees. | c. | It has a clear
chain of command. | b. | It is extremely flexible. | | | | |
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3.
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An
organization with a clear chain of command and specific roles for employees is best described
as:
a. | Organismic. | c. | Hierarchical.
| b. | Matrix. | | | | |
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4.
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Which
of the following is NOT a problem for cross-functional teams?
a. | Team members
often need to learn new skills. | c. | Cross-functional
career paths must be developed. | b. | Major customers become harder to deal with.
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5.
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What
is patching?
a. | The process of
remapping the business in response to changing opportunities. | c. | The process of putting the company back on course when a crisis
has caused a temporary deviation from the plan. | b. | The process of
re-assigning staff in order to meet a crisis. | | | | |
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6.
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Which
of the following is NOT a problem associated with change?
a. | Career paths
become unclear. | c. | Strategic
implementation becomes more difficult. | b. | Learning new roles means that more mistakes will be made.
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7.
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What
is the main drawback of a geographical organization?
a. | Travel time is
increased.
| c. | Rationalizing
the marketing plan becomes much more complicated. | b. | Local managers
can adapt the marketing program. | | | | |
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8.
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An
organization in which product divisions are responsible for all manufacturing worldwide is
called:
a. | A global product
organization. | c. | A global market
organization. | b. | A global area organization. | | | | |
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9.
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Which
of the following is NOT one of the principles for changing organizational
psychology?
a. | The development
and communication of a clear and consistent corporate vision. | c. | Integration of individual thinking into the overall corporate
agenda. | b. | Clear instructions from senior management regarding the factors
which need to change. | | | | |
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10.
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Which
of the following is a drawback of organismic structures?
a. | The organization
is rigid. | c. | Status in the
organization comes from knowledge and skill rather than from
qualifications. | b. | A great deal of time is spent in discussion and negotiation.
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