Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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What
are the three trends affecting B2B marketing?
a. | Globalization, politics and the
environment. | c. | Globalization,
cultural shifts and legislation. | b. | Globalization, rapidly-changing technology and visibility.
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2.
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Which
of the following is NOT a driver of globalization?
a. | Market
factors. | c. | Legal factors.
| b. | Cost
factors. | | | | |
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3.
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What
is meant by pastiche?
a. | A blurring of the divisions between disciplines and a
recombination of old ideas. | c. | Erosion of
respect for authority. | b. | Dumbing-down of culture. | | | | |
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4.
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Value-based marketing is about:
a. | Creating value
for the consumer. | c. | Creating value
for the shareholders. | b. | Creating value for the company. | | | | |
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5.
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What
is the average life expectancy for a firm?
a. | 5 years. | c. | 20 years. | b. | 50
years. | | | | |
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6.
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What
is a sell-side swap?
a. | A barter agreement. | c. | An agreement between vendors to exchange sales contracts in
order to increase efficiency. | b. | An agreement from a buyer to sell goods
on. | | | | |
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7.
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Which
of the following is NOT one of the formative trends of 21st century
marketing?
a. | The move from
simple to complex transactions. | c. | The move from transactions to
solutions. | b. | The move from manual production to automation.
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8.
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Which
of the following is NOT a feature of postmodernism?
a. | Anti-foundationalism. | c. | Utilitarianism. | b. | Pluralism. | | | | |
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9.
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Reputation management is complicated in the 21st century
by:
a. | Increased
visibility. | c. | Environmental
issues. | b. | Political issues. | | | | |
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10.
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An
engineering company which offers a design service for its customers is an example
of:
a. | Sell-side
swap. | c. | The move from
middle man to speculator. | b. | The move from transactions to solutions.
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