Chapter 1

Information is
1. all the facts and figures
2. the creation of a database
3. the selective use of data to inform the user
4. a summary of the solutions
The quantitative approach requires
1. a scientific rigour in the collection of data
2. the selective use of data
3. the correctness of calculation
4. all of the above
Primary data
1. is collected for a specific purpose
2. can be any data
3. is supplementary data
4. is none of the above
A parameter
1. is a quantity or characteristic allowed to change within a particular problem
2. takes a fixed value for a particular problem
3. is always the same value
4. is always a different value
The level of measurement achieved by recording whether the person reading this book likes or dislikes the layout of a scale 1 to 5 is
1. nominal
2. ordinal
3. interval
4. ratio
The level of measurement achieved by recording whether the respondent smokes cigarettes or not is
1. nominal
2. ordinal
3. interval
4. ratio
The level of measurement achieved by calculating the travel distance of shoppers
1. nominal
2. ordinal
3. interval
4. ratio
Scoring models could be used for
1. a cashflow forecast
2. breakeven analysis
3. clarifying the choices between options that involve a number of factors
4. the evaluation of a saving scheme