Data is
- a coding of responses from a questionnaire
- a set of facts and figures from a database
- information collected for other purposes
- all of the above
Secondary data
- already exists for other purposes
- is used only second
- is always second best
- none of the above
W’s and H
- is a coding of data
- is a techniques for clarifying a problem or issue
- is a formula
- is a way of asking ‘why’ 5 times
A good source of government statistics is
- www.ebay.co.uk
- www.bhs.org.uk
- www.statistics.gov.uk
- www.amazon.co.uk
We need to be cautious when using data from the internet because
- sources may not be known
- possible bias
- incompleteness
- all of the above
A survey may be preferred to a census
- because of cost constraints
- because the methodology is adequate
- because of time constraints
- all of the above
A smaller sample size can be used
- if the variability in the population is smaller
- if greater accuracy if required
- if more detailed analysis is to be undertaken
- none of these
Market research
- cannot estimate the market share of brands produced by other companies
- can provide an alternative to statistical analysis
- can provide information on customer satisfaction
- cannot provide acceptable information on politically sensitive issues such as carbon emission and health service provision