Chapter 3

To reflect the opinions of a population a survey needs to
1. Ask everyone’s opinion
2. Ask opinions from any small group
3. Ask the opinions of a representative group
4. Ask opinions from the first 100 people you meet
A cluster sample will
1. Seek views from a homogeneous group in the population
2. Seek views from a heterogeneous group in the population
3. Seek views from any group in the population
4. Seek views from everyone who attends a group discussion
A two stage random sample
1. Takes a random sample of groups and then a random sample in each selected one
2. Takes a random sample and then a second one
3. Takes a random sample from every group in the population
4. Takes a random sample and analyses it in two stages
A longitudinal survey
1. Follows a group as they travel
2. Follows a group over many years
3. Follows a group for a week
4. Follows a group as they grow up
5 The question “Most people liked this chocolate bar, do you?” is
1. A hypothetical question
2. A question which contains jargon
3. Two questions as one
4. A leading question
The question “Do you eat this food because it is good for you and you like it?” is
1. A hypothetical question
2. A question which contains jargon
3. Two questions as one
4. A leading question
The question “How early do you usually do your Christmas shopping?” is
1. A hypothetical question
2. A question which contains jargon
3. Two questions as one
4. A leading question
The question “How would you manage this situation if you were the manager?” is
1. A hypothetical question
2. A question which contains jargon
3. Two questions as one
4. A leading question
Gallup identified how many question objectives?
1. 2
2. 3
3. 4
4. 5
Sampling methodology
1. Is crucial to obtaining meaningful results
2. Is a description of how the sampling was done
3. Allows the results to be replicated
4. All of these

Chapter 3

Quiz