Multiple Choice
Identify the
choice that best completes the statement or answers the question.
|
|
|
1.
|
Increasing affluence and demand mean consumers will
a. | make purchases regardless of price | b. | become less selective | c. | actively seek out
choices | d. | become less sensitive to choice | e. | seek more expensive
items |
|
|
|
2.
|
When the whole organisation is focused upon the selection and exploitation of
global marketing opportunities, this is an aspect of
a. | Export marketing | b. | International marketing | c. | Global
marketing | d. | Multi-domestic marketing | e. | Mono-domestic
marketing |
|
|
|
3.
|
Which of the following would you consider to be a socio-cultural influence on
international marketing?
a. | Language | b. | Religion | c. | Social
organisation | d. | Values and attributes | e. | All of the
above |
|
|
|
4.
|
Legal aspects of environmental analysis include
a. | Operational restrictions | b. | The electronic superhighway | c. | Discriminatory
restrictions | d. | International law | e. | None of the
above |
|
|
|
5.
|
By 2055, the country with the highest population is predicted to be;
a. | China | b. | India | c. | Russia | d. | South Africa | e. | United States of
America |
|
|
|
6.
|
Why is it important to understand domestic laws in an internationally focused
organisation?
a. | There is an obligation to act by domestic laws in all of its
activities | b. | Export controls could limit the transfer of goods to other
markets | c. | Legal construct is the same everywhere, and by understanding domestic laws it makes
understanding international legal systems much easier | d. | a, b and c | e. | a and
b |
|
|
|
7.
|
Which are the ‘BRIC’ economies?
a. | Brazil, Romania, Italy, Czech Republic | b. | Bolivia, Russia, Indonesia,
China | c. | Belgium, Romania, Ireland, Cyprus | d. | Brazil, Russia, India,
China | e. | Belgium, Russia, Italy, Czech Republic |
|
|
|
8.
|
A risk that can be due to a sudden or gradual change in a local political
environment that is disadvantageous or counter productive to foreign firm and markets is termed a
______ risk.
a. | political | b. | local | c. | domestic | d. | marketing | e. | trading |
|
|
|
9.
|
Which of the following is NOT one of the cross-cultural management incompetences
identified by Perlmutter (1995)?
a. | Inability to find the right niches | b. | Inability to leverage ideas developed in one
country to other countries worldwide | c. | A vacillating commitment | d. | Assigning the wrong
people | e. | All of the above were identified by Perlmutter as
incompetences |
|
|
|
10.
|
Which of the following is an aspect of international marketing planing?
a. | Stakeholder expectations | b. | Control and feedback | c. | Individual small
business unit strengths and weaknesses | d. | Setting relevant standards | e. | All of the above are
aspects of planning |
|