Name: 
 

ch10


Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 
When a firms marketing strategy requires a high level of service before or after the sale, what type of distribution channel might be appropriate?
a.
Integrated
b.
Indirect
c.
Overt
d.
Covert
e.
Elongated
 

 2. 
Which type of intermediary usually performs a variety of functions including: stock inventories, handling promotion, extending customer credit, processing orders, arranging shipping, product maintenance and repair?
a.
Export Agents
b.
Export Distributors
c.
Cooperative Organisations
d.
Trade Partners
e.
Distribution House
 

 3. 
In advanced retailing structure in mature economies, to what degree are retail concepts, images and corporate identity important?
a.
Low.
b.
Limited.
c.
Rarely used.
d.
Relatively highly.
e.
Very important.
 

 4. 
For traditional retailers in developing countries, to what degree are retail concepts, images and corporate identity important?
a.
Low.
b.
Limited.
c.
Rarely used.
d.
Relatively highly.
e.
Very important.
 

 5. 
Which of the following is not one of the push factors that has contributed to the globalisation of retailers?
a.
Economic recession or limited growth in spending.
b.
High operating costs  labour, rents, taxation.
c.
Saturation of the home market or over-competition.
d.
The geographical spread of trading risks.
e.
A declining or ageing population.
 

 6. 
Which of the following is not one of the pull factors that has contributed to the globalisation of retailers?
a.
The me too syndrome in retailing.
b.
The opportunity to innovate under new market conditions.
c.
Strong economic growth or rising standards of living.
d.
High population growth or a high concentration of young adults.
e.
The underdevelopment of some markets or weak competition.
 

 7. 
If good are shipped under the agreement that the exporter is responsible for the costs
and risks of moving the goods up to the point of passing them over the ships rail, this is termed _____.
a.
Ex-works
b.
Free on Board
c.
Partial Delivery
d.
Cost, Insurance freight
e.
Caveat emptor
 

 8. 
What direct threat does the Internet pose to intermediaries?
a.
Cancelling the trade deficit.
b.
Institutionalisation of the duty paid on electronic transactions.
c.
The possibility of elimination of intermediaries.
d.
Probation.
 

 9. 
Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to anothe country by bypassing designated channels.  What type of market is this?
a.
Subversive.
b.
Sub-governmental.
c.
Grey.
d.
Placid.
e.
Black.
 

 10. 
The period between departure and arrival of the carrier is called:
a.
Transit time.
b.
Shipping.
c.
Volume radiation.
d.
Present danger.
 



 
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