Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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1.
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The relevance of websites for international marketing are in relation to
services online, Information online, business transactions online and:
a. | Organisational sites | b. | Competitor information | c. | Speed of
response | d. | Live enquiries online | e. | Organisation
online |
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2.
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A fee paid on a one-off or regular basis to have access to a website, for
example to software, is called a:
a. | Subscription fee | b. | Licence fee | c. | Activation
fee | d. | Transaction fee |
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3.
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Customer Relationship Management is:
a. | The art of creating a bond between customers and suppliers | b. | The process of
attracting and differentiating customers | c. | The process of identifying, attracting,
differentiating and retaining customers | d. | The foundation of good business
practice |
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4.
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Web portals that help firms reduce transaction costs by bringing together all
the purchasing requirements of hundreds of customers worldwide are:
a. | E-business | b. | EDI systems | c. | E-hubs | d. | Ebay | e. | Permission
sites |
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5.
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Electronic marketing has encouraged disintermediation. This is:
a. | The removal of intermediaries from the supply chain | b. | Driving down costs
through supply chain efficiencies | c. | Driving mature products towards
commoditisation | d. | Standardisation of pricing and products |
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6.
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The types of ‘Web portals’ or ‘hubs’ most typically
encountered are:
a. | Customer and competitor specific | b. | Market and industry
specific | c. | Industry and function specific | d. | Function and customer
specific |
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7.
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According to Siegel, attractiveness and functionality of websites are key, but
sites must:
a. | Make it easy for customers to buy | b. | Load with the minimum of
delay | c. | Allow fast site migration | d. | Take you to the required page within 3
clicks |
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8.
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Demand patterns are now changing more quickly because of changes in:
a. | The environment, customer needs, customer wants and competition | b. | Communications
technology | c. | Economic development resulting in low inflation and higher disposable
income | d. | Exposure to world-wide product and service offerings |
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9.
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Customers from low context countries:
a. | Are more likely to have Internet access | b. | Are less likely to
have Internet access | c. | Are likely to embrace the internet less
readily | d. | Are likely to embrace the Internet more readily |
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10.
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Because there are a number of technologies that can provide solutions to
problems in international markets, the term used to describe them is:
a. | Multiple technologies | b. | Varied technologies | c. | Supporting
technologies | d. | Enabling technologies |
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