Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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1.
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What are the major roles of international market research?
a. | Foreign research | b. | Multi-country research | c. | Cross-cultural and
multi-country research | d. | Multi-country and foreign
research | e. | Cross-cultural, multi-country and foreign research |
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2.
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What would you call a market where there are recognised potential customers but
no company has yet to offer a product to fulfil their needs?
a. | Existing market | b. | Emerging market | c. | Latent
market | d. | Lapsed market | e. | Incipient
market |
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3.
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Which type of product has no significant advantage over those already on
offer?
a. | Competitive product | b. | Non-competitive product | c. | Improved
product | d. | Disadvantaged product | e. | Breakthrough
product |
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4.
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Which type of product, whilst not unique, represents an innovation and is thus
likely to have a significant competitive advantage?
a. | Competitive product | b. | Non-competitive product | c. | Improved
product | d. | Innovated product | e. | Breakthrough
product |
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5.
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What type of analytical technique is used when is used where there is a lack of
market data in a particular country.
a. | Demand pattern analysis | b. | Multiple factor indices | c. | Analogy
estimation | d. | Regression analysis | e. | Macrosurvey |
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6.
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On a business portfolio matrix, which opportunities are those that indicate the
best opportunities for long-term strategic development?
a. | Primary | b. | Initial | c. | Fundamental | d. | Tertiary | e. | Total |
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7.
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What does BERI stand for?
a. | Business Economic Relationship Index | b. | Business Environment Risk
Index | c. | Business Environment Relationship Index | d. | Business Economic
Risk Index | e. | Building and Evaluation of the Rate of Infrastructure |
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8.
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Sex, age, income level and social class are which type of variable?
a. | Geographic | b. | Psychographic | c. | Objective | d. | Behavioral | e. | Demographic |
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9.
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Which of the following is not one of the EuroMosaic types?
a. | Rural agriculture | b. | Active employed | c. | Average
areas | d. | Dynamic families | e. | Elite suburbs |
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10.
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Which of the following is not one of the categories in the 12 C
framework?
a. | Caveats | b. | Capacity to pay | c. | Choices | d. | Concentration | e. | Collaboration |
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