Multiple Choice
Identify the
choice that best completes the statement or answers the question.
|
|
|
1.
|
According to Knight and Cavusgil, in born global firms:
a. | They see foreign markets as adjuncts to the domestic market | b. | Margin is more
important than economies of scale | c. | Products are developed on the principle of
scale economies | d. | Management views the world as its marketplace from the
outset |
|
|
|
2.
|
The proactive exporter:
a. | Is focused on key export markets | b. | Is beginning to develop a commitment to
exporting | c. | Sees export markets a secondary to domestic markets | d. | Knows that exporting
is integral to the business |
|
|
|
3.
|
SMEs primarily concerned with selling domestically developed and produced
products abroad are involved in:
a. | Direct marketing | b. | Exporting | c. | Supply chain
participation | d. | International niche marketing | e. | Piggybacking |
|
|
|
4.
|
Which is NOT one of Porter's 3 generic competitive strategies?
a. | Cost leadership | b. | Segmentation | c. | Focus | d. | Differentiation |
|
|
|
5.
|
The core advantages of SME’s and main factors for success are
their:
a. | Creativity, flexibility, responsiveness and short decision making
chains | b. | Innovative capability, responsiveness, adaptability and
flexibility | c. | Flexibility, creativity, spirit of enterprise and employees | d. | Ability to make fast
decisions and remain flexible in the face of change |
|
|
|
6.
|
For the international niche to be successful, a product or service must
be:
a. | Highly attractive | b. | Benefit led | c. | Highly
differentiated | d. | Competitive on all levels |
|
|
|
7.
|
Which of the following is NOT one of McKinsey’s 7 S’s?
a. | Segmentation | b. | Systems | c. | Style | d. | Staff | e. | Shared
values |
|
|
|
8.
|
A focus strategy is where a firm concentrates upon:
a. | Key competitors and monitors and reacts to their actions | b. | One or more narrow
segments | c. | Minimising and managing operational resources | d. | Key
customers |
|
|
|
9.
|
On the Ansoff growth matrix, new products in old markets would dictate which
strategy?
a. | Penetration | b. | Diversification | c. | Product
development | d. | Market development |
|
|
|
10.
|
The key to success in working within the supply chain of an MNE is
a. | Ensuring consistent quality / service delivery | b. | Developing an
effective relationship | c. | Being prepared to operate at narrow margins to
deny competition | d. | Having a single point of contact |
|