Name: 
 

ch06



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

Lower taxes and duties are a key benefits of ___________
a.
Economies of scale
b.
Sustainable competitive advantage
c.
Global sourcing
d.
Collaboration
e.
Globalisation
 

 2. 

On the international competitive posture matrix, a high level of product strength and a low level of geographic coverage would indicate a ______
a.
King
b.
Baron
c.
Duke
d.
Adventurer
e.
Commoner
 

 3. 

Which of the following would be the easiest to standardise?
a.
Sales force
b.
Strategy
c.
Product
d.
Distribution
e.
Objectives
 

 4. 

Which of the following would be the most difficult to standardise?
a.
Sales force
b.
Strategy
c.
Product
d.
Distribution
e.
Objectives
 

 5. 

Which of the following are globalisation pull factors?
a.
Globalisation of markets
b.
Globalisation of competitors
c.
Marketing standardisation and the globalisation of industries
d.
Globalisation of markets and marketing standardisation
e.
Globalisation of competitors and globalisation of industries
 

 6. 

Which of the following is one of the ‘hardware’ elements of McKinsey’s 7S framework?
a.
Structure
b.
Staff
c.
Shared values
d.
Skills
e.
Management style
 

 7. 

Which of the following is not one of the strategic management level functions of a firm?
a.
Identify stakeholder requirements
b.
Control international marketing planning
c.
Evaluate global opportunities
d.
Control corporate performance
e.
Organise the business structure
 

 8. 

What type of organisational structure is typified by no attempt being made by the centre to develop strategies for the individual SBUs which are likely to be international businesses in their own right?
a.
Macropyramid
b.
Micropyramid
c.
Umbrella
d.
Interglomerate
e.
Interactive
 

 9. 

What are the essential elements of the control process?
a.
Staffing, training and commitment
b.
Setting standards, measuring performance and correcting deviations
c.
Setting standards, communicating standards and monitoring performance
d.
Training, standards and review
e.
Patience, perseverance and people
 

 10. 

Which of the following is not shared in a joint venture?
a.
Assets
b.
Profits
c.
Risks
d.
Competition sunk costs
 



 
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