The global marketplace consists of a population of 6 billion people which is expected to reach 10 billion by:

1.   ?    2010
2.   ?    2025
3.   ?    2050
4.   ?    2100

The combination of population growth and increased affluence has helped to create:

1.   ?    An increase in the market for premium baby products
2.   ?    Increased teenage spending power
3.   ?    A global youth culture
4.   ?    An reduction in disposable income level worldwide

The top 500 companies in the world now account for

1.   ?    70% of world trade and 90% of imports
2.   ?    70% of global spend and 80% of global investment
3.   ?    60% of imports and 75% of exports
4.   ?    80% of global investment

Which of the following is NOT a priority for strategic marketing decision makers

1.   ?    Pace of change
2.   ?    Fragmented markets
3.   ?    Delivery of superior customer value
4.   ?    Making innovative decisions

Information, market knowledge and the ability to learn as the premier source of competitive advantage are:

1.   ?    A priority for strategic marketing decision makers
2.   ?    A pre-requisite for innovative organisations
3.   ?    A basis for sustainable competitive advantage
4.   ?    A waste of time without senior management support

A company that is more concerned with the process of how a company goes to market rather than focusing on marketing mix planning is said to have:

1.   ?    Vision
2.   ?    A clear marketing orientation
3.   ?    A marketing soul
4.   ?    Longevity

Which principle asserts that marketing strategies should be judged by the economic returns they generate for the company?

1.   ?    Shareholder/owner value
2.   ?    Economic value
3.   ?    Customer value
4.   ?    Company value

Which of the following is NOT a step towards delivering value based marketing?

1.   ?    The development of a deep understanding of customer needs, operating procedures and decision making processes
2.   ?    The formulation of products and services that meet the needs of customers and create a differential advantage
3.   ?    The building long term relationships with customers so a level of loyalty and trust is built based on satisfaction and confidence in the supplier
4.   ?    An understanding that the delivery of superior value to customers requires superior knowledge, skills, systems and marketing assets

Customer intimacy

1.   ?    is based on the idea that the organisation concentrates upon building relationships and, in many cases, satisfying specialised or unique needs.
2.   ?    is concerned with building an emotional connection between the consumer and the product through strong branding
3.   ?    involves focusing upon developing and offering products which consistently push at the boundaries of innovation
4.   ?    is only sustainable if it offers superior value

‘A new offering to the market that is so superior in terms of customer value and delivered cost that it disrupts the rules of the competitive game: a new business system is required to deliver it. The new offering typically causes a sharp shift in the industry’s growth rate while the competitive response to the new business system results in a dramatic realignment of market shares.’ Is a description of:

1.   ?    Master step changes
2.   ?    Industry breakouts
3.   ?    Key step changes
4.   ?    Industry breakpoints