Which of the following is NOT a key element of a customer value-based philosophy?

1.   ?    Market orientation
2.   ?    Market research
3.   ?    Continuous learning
4.   ?    Commitment to innovation

Shared vision refers to:

1.   ?    The organisational focus on learning
2.   ?    The degree to which an organization is willing to critically evaluate its practices and processes
3.   ?    A firm’s ability to learn
4.   ?    The effectiveness of internal communication to strategic thinking

The sharing of collective knowledge and routines related to the spread of learning amongst the different departments in the organisation and their extended partners is called

1.   ?    Knowledge capability
2.   ?    Motivating vision
3.   ?    Establishing foresight
4.   ?    Intra-organisational knowledge sharing

Signal learning is concerned with

1.   ?    Establishing a system of outposts designed to identify key market changes as they occur
2.   ?    Sharing information as it presents itself
3.   ?    Information transfer systems
4.   ?    Monitoring and maintaining a position in global markets

When companies cannot see their market clearly because they are using the wrong type of indicators, this is referred to as:

1.   ?    Restricted visibility
2.   ?    Limited vision
3.   ?    Limited visibility
4.   ?    Poor visibility

The two types of organisational knowledge to be gained through the learning process are:

1.   ?    Implicit and explicit
2.   ?    Explicit and tacit
3.   ?    Tactical and operational
4.   ?    Overt and covert

3R learning refers to:

1.   ?    Response, review and revise
2.   ?    Reflect, re-evaluate and respond
3.   ?    Revise, re-evaluate and review
4.   ?    Reflect, review and respond

A company that is committed to 3R learning can enhance its innovative capability by:

1.   ?    Being able to respond quickly to market change
2.   ?    Attracting more creative and capable employees
3.   ?    Recognising R&D opportunities faster than the competition
4.   ?    Having the knowledge and ability to understand and anticipate latent needs in potential customers

Grafting refers to firms acquiring knowledge by

1.   ?    Exploiting relationships they have established in their markets
2.   ?    Second-hand experience
3.   ?    Externally focused scanning
4.   ?    Drawing on past experience

Thinking creatively, rather than following predictable traditional paths is one way of developing:

1.   ?    Signal learning
2.   ?    3 R learning
3.   ?    Creative solutions
4.   ?    Competitive advantage