An individual company’s strategy is determined by the:

1.   ?    Stage of life that its industry/market has reached
2.   ?    State of the marketplace
3.   ?    Nature of the market development
4.   ?    Number of products in the portfolio

Commodity competition occurs where

1.   ?    A company becomes a pioneer in the marketplace
2.   ?    Competitors move into a market
3.   ?    Market price based competition increases
4.   ?    The perceived value of products tends to decline

The axis’s of a competitor life cycle are:

1.   ?    Competitor activity and time
2.   ?    Profitability and time
3.   ?    Profitability / competitor activity and Time
4.   ?    Market share and time

Marketing research can be defined as:

1.   ?    the gathering, recording, analysis and interpretation of data on problems relating to the marketing of goods and services
2.   ?    the systematic gathering, recording, analysis and interpretation of data on problems relating to the marketing of goods and services
3.   ?    the gathering, recording, analysis and interpretation of data relating to the marketing of goods and services
4.   ?    the systematic gathering, recording, analysis and interpretation of data relating to the marketing of goods and services

SLEPT stands for

1.   ?    Social, legal, environmental, political and technological
2.   ?    Single linear exploration of product trends
3.   ?    Social, legal, economic, patent and technological
4.   ?    Social, legal, economic, political and technological

By 2005, what percentage of world population is estimated to be living in developing countries?

1.   ?    65%
2.   ?    75%
3.   ?    85%
4.   ?    95%

Which of the following is not one of the three dimensions of the legal environment?

1.   ?    Local domestic laws
2.   ?    International laws
3.   ?    Global laws
4.   ?    Domestic laws

The triad economies relate to:

1.   ?    USA, Japan and UK
2.   ?    NAFTA, European Union and Japan
3.   ?    NAFTA, European Union and ASEAN
4.   ?    USA, Russia, China

A low GDP per capita, a limited amount of manufacturing activity and a very poor and fragmented infrastructure are typical features of:

1.   ?    Lesser developed economies
2.   ?    Emerging economies
3.   ?    Under developed economies
4.   ?    Lesser developed countries

A primary objective of competitor analysis is to:

1.   ?    Understand and predict the rivalry or interactive market behaviour between firms competing in the same market arena
2.   ?    Enable organisations to identify competitive advantage
3.   ?    To be able to calculate meaningful market share values
4.   ?    Identify a basis for competition