Chapter 4 Financial appraisal for strategic marketing decisions
Quiz
Which of the following is an approach generally taken in the assessment of long term shareholder value?
- Life of the firm’s fixed assets
- Life of the firm’s fixed and variable assets
- Life of the firm’s variable assets
- Life of the firm’s tangible assets
Feedback control indicators:
- Signal the results of decisions that have yet to be made
- Signal the results of decisions that have already been taken
- Predict what is going to happen
- Predict what might happen
ROCE is calculated by:
- Earnings before interest and tax (EBIT) / capital employed
- Earnings before interest and tax (EBIT) / capital employed x 100
- Earnings before interest and tax (EBIT) / residual income (RI)
- Earnings before interest and tax (EBIT) / residual income (RI) x 100
Earnings before interest and tax – (invested capital x cost of capital) is the formula for:
- Earnings before interest and tax (EBIT)
- Return on capital employed (ROCE)
- Residual income (RI)
- Quick ratio
Adjusted profits after tax – (adjusted invested capital weighted average cost of capital) is the calculation for:
- Value Added
- Economic Value Added
- Return on Value Added
- Operational Value Added
Good ratio design is based upon:
- Good, underlying data
- Matching like variables
- Sound accounting principles
- Relating an input factor to an output factor
Short term decisions are those decisions that do not involve any major change in:
- The fixed assets/costs of the enterprise
- The fixed costs of the enterprise
- The investment of the enterprise
- The variable costs of the enterprise
Which of the following is not one of the purposes of an investment appraisal process?
- To evaluate potential projects
- To forecast results of potential projects
- To qualify investment possibilities
- To carry out a post-decision audit
Which of the following is an advantage of payback?
- The method ignores receipts expected after the end of the payback period
- The calculations are simple
- No account is taken of the time value of money
- Expected overall profitability is not considered
Cost Volume Profit analysis (CVP) is also known as:
- Break point analysis
- Profit potential analysis
- Profit Earnings (PE) ratio
- Break even analysis