How many definitions of strategy are there?

1.   ?    5
2.   ?    6
3.   ?    7
4.   ?    8

Strategy as a ploy is:

1.   ?    A consciously intended course of action
2.   ?    A stream of consistent behaviour
3.   ?    An ingrained way of perceiving the world
4.   ?    Just a specific manoeuvre to outwit rivals

Which of the following is not a source of competitive advantage?

1.   ?    Customer retention rates
2.   ?    A superior product benefit
3.   ?    Scale advantages
4.   ?    Superior contacts

Pioneers, leaders, challengers and followers are four categories of alternative competitor stances. The fifth is:

1.   ?    Partners
2.   ?    Imitators
3.   ?    Niche
4.   ?    Segmentors

The ’hardware’ of the 7 ‘S’ framework is concerned with:

1.   ?    Management style, staff and skills
2.   ?    Strategy, structure and systems
3.   ?    Skills, shared, values, structure and systems
4.   ?    Systems, skills, and strategy

What are the key points in achieving success in positioning?

1.   ?    It must be as distinctive as possible, clearly differentiated from the competition and must converge with the customer’s perception
2.   ?    It must be as visible as possible, clearly differentiated from the competition and must reflect with the customer’s perception
3.   ?    It must be as distinctive as possible, clearly separate from the competition and must converge with the customer’s perception
4.   ?    It must be as visible as possible and converge with the customer’s perception

Where a strategy is a stream of consistent behaviours, whether intended or not it is termed a:

1.   ?    Ploy
2.   ?    Perspective
3.   ?    Plan
4.   ?    Pattern

Sector boundary changes refer to trends such as:

1.   ?    Increasing competition within trading blocs and changing consumer buying habits
2.   ?    Increasing privitisation of what used to be state monopolies and changing consumer buying habits
3.   ?    Increasing privatisation of what used to be state monopolies and the deregulation of industries in trading blocs
4.   ?    Increasing competition and the deregulation of industries within trading blocs

An organisation needs to have full confidence in the future competitiveness of the supply chain as a whole or in the lead player’s as well as its own capabilities when:

1.   ?    It is highly dependent on the distribution chain
2.   ?    It is not dependent on the distribution chain
3.   ?    It is highly dependent upon the supply chain
4.   ?    It is not dependent upon the supply chain

When an organisation’s willingness and ability to be proactive is high and the rate of market change is low, the organization should:

1.   ?    Maintain current role
2.   ?    Re-evaluation of role and contribution in current sector
3.   ?    Carry out similar role in a new sector
4.   ?    Re-invention of role and contribution to market sector