A firm that is an international marketer is one where:

1.   ?    the firm directly markets products and services in international markets from a domestic base through the Internet or by direct marketing
2.   ?    the firm markets its products and services across national or political borders
3.   ?    the organisation has marketing activities, interests and operations in more than one country, influence or control comes from outside the country where the products and services are sold
4.   ?    the whole organisation focuses on the selection and exploitation of global marketing opportunities and uses resources from around the world

Where a firm markets its products and services across national or political borders it is said to be:

1.   ?    An International marketer
2.   ?    Exporting
3.   ?    Concerned with International e-business and direct marketing
4.   ?    Global

Which of the following is not a globalisation driver

1.   ?    Increased market access
2.   ?    Similar customer requirements
3.   ?    Worldwide organisation of distribution
4.   ?    Increased migration of consumers

Which of the following is the easiest marketing activity to standardise?

1.   ?    Distribution
2.   ?    Sales force
3.   ?    Price
4.   ?    Image

Companies that have strong products in a limited number of countries are referred to as:

1.   ?    Kings
2.   ?    Barons
3.   ?    Adventurers
4.   ?    Commoners

A multi-domestic approach to global marketing strategy is where a firm has

1.   ?    A completely different marketing strategy for every single market
2.   ?    The same marketing strategy for every single market
3.   ?    Replicated its domestic strategy in international markets
4.   ?    Decided to treat the global marketplace as one market

Where largely standardised marketing strategies are implemented in different regions of the world this is termed:

1.   ?    A multi-domestic approach
2.   ?    A global approach
3.   ?    A regional strategy
4.   ?    A trans-national approach

Which of the following is not one of the three strategic capabilities that transnational organisations aim to build?

1.   ?    Global scale efficiency and competitiveness
2.   ?    National level responsibilities and flexibility
3.   ?    Cross-market capacity to leverage learning on a worldwide basis
4.   ?    Operational integrity and cross flexibility

Marketing a differentiated product or service overseas using the full range of market entry and marketing mix options available is:

1.   ?    International niche marketing
2.   ?    Domestically delivered or developed niche services
3.   ?    Direct marketing
4.   ?    Exporting

The reactive exporter

1.   ?    Is often reacting to unsolicited orders
2.   ?    Is relatively new to the export business
3.   ?    May have started to promote its export capacity by visiting overseas clients
4.   ?    Produces promotional materials in a number of foreign languages