Industry breakpoints:

1.   ?    Have the effect of either significantly increasing customer or organisation value through cost reduction
2.   ?    Have the effect of either significantly decreasing customer or organisation value through cost reduction
3.   ?    Have the effect of either significantly increasing customer or organisation value through cost inflation
4.   ?    Have the effect of either significantly decreasing customer or organisation value through cost inflation

The two types of breakpoints are:

1.   ?    Diverging and converging
2.   ?    Divergent and converging
3.   ?    Divergent and convergent
4.   ?    Diverging and convergent

In marketing management e-commerce, information management, telecommunications, computer aided design, inventory and logistics management are all:

1.   ?    Disabling technologies
2.   ?    New technologies
3.   ?    State-of-the-art technologies
4.   ?    Enabling technologies

It has no value until there is a practical application:

1.   ?    Marketing
2.   ?    Technology
3.   ?    Strategy
4.   ?    Finance

Mass market opportunities can sometimes be gained from:

1.   ?    Sub-segmentation
2.   ?    Segmentation
3.   ?    Targeted-segmentation
4.   ?    Diverse-segmentation

The importance of educating customers through marketing communications has to be recognised when making:

1.   ?    Innovation decisions
2.   ?    Business decisions
3.   ?    Buying decisions
4.   ?    Sales decisions

Tracking environmental changes and spotting market gaps and opportunities in an endeavour to be first is done by the:

1.   ?    Sales team
2.   ?    IT team
3.   ?    Pioneers
4.   ?    Company directors

Recognising a window of market opportunity and the strategic capability to position the offering in the market in such a way that it appeals and will benefit customers requires:

1.   ?    Entrepreneurial spirit
2.   ?    Entrepreneurial management
3.   ?    Entrepreneurial direction
4.   ?    Entrepreneurial teamwork

The adoption of new technologies alone is not guaranteed to deliver spectacular results there must be a:

1.   ?    Sound marketing strategy
2.   ?    Sustainable business model
3.   ?    Financial incentive
4.   ?    Good IT specialist

To make decisions about website innovations businesses have to know the dynamics of customer:

1.   ?    Buying habits
2.   ?    Spending
3.   ?    Hours of web use
4.   ?    Internet navigation