In a highly competitive market the key challenge for international marketers is to:

1.   ?    Target markets that are most likely to be successful
2.   ?    Target regions that fit the organisations portfolio
3.   ?    Streamline the product range
4.   ?    Strike a balance between standardising some aspects of the portfolio across regions or world and adapting others to local needs

The testing of a concept on customers, carrying out analyses in order to prepare a business and investment case and designing packaging are all part of which management process:

1.   ?    Business rationalisation
2.   ?    New product development
3.   ?    Streamlining
4.   ?    Business re-development

New product development is a process that is:

1.   ?    Interdependent
2.   ?    Rational or irrational
3.   ?    Spontaneous
4.   ?    linear or simultaneous

At the heart of marketing services and yield management is the constant challenge to:

1.   ?    Maintain high stock levels
2.   ?    Match supply and demand
3.   ?    Keep costs down
4.   ?    Keep suppliers informed

For organisations with an identity that incorporates design, symbols and logos, when operating on an international basis it is essential for them to:

1.   ?    Adapt to cultural differences
2.   ?    Avoid the colour red
3.   ?    Have consistency across global markets
4.   ?    Use a neutral design

A pivotal role in strategic marketing decisions is played by:

1.   ?    Pricing
2.   ?    Stock levels
3.   ?    Production numbers
4.   ?    The managers whim’s

Activity based costing is used to measure and cost:

1.   ?    The effectiveness of the marketing team
2.   ?    The time taken to deliver products to the customers
3.   ?    The Resources used for every activity in the organisation
4.   ?    The cost of transport

In order to obtain the maximum output for expensive assets, the challenge for firms delivering services is to:

1.   ?    Balance supply and demand for products and services
2.   ?    Ensure more services are available around the clock
3.   ?    Reduce services in order to save money
4.   ?    Reduce service hours

Organisation’s that have limited ability or willingness to control prices and so follow the market leaders strategy and respond reactively to changes in price are referred to as:

1.   ?    Price makers
2.   ?    Price motivators
3.   ?    Price takers
4.   ?    Price reactors

Within International markets one of the three pricing strategies that tend to be adopted by organisations is:

1.   ?    Defensive pricing
2.   ?    Ethnocentric pricing
3.   ?    Geometric pricing
4.   ?    Segment pricing