The ultimate purpose of marketing communication is to:

1.   ?    Persuade customers to buy specific products and services
2.   ?    Inform the customers of low prices
3.   ?    Advertise the company
4.   ?    Set up IT solutions

The benefits of economies of scale and the experience curve effect are the consequences of:

1.   ?    Distribution
2.   ?    Communication
3.   ?    Integration
4.   ?    Standardisation

With any organisation a clear current and desired position within its market environment context should be established through a:

1.   ?    Situation analysis
2.   ?    Brainstorming
3.   ?    Target marketing
4.   ?    marketing
   SWAT
   

The aspect of marketing communication that involves persuasion is traditionally
known as:

1.   ?    Coaxing
2.   ?    Communication
3.   ?    Targeting
4.   ?    Promotion

As stakeholders acquire a greater awareness of the good and bad practices of an organisation, companies are beginning to communicate their core values and standards through their:

1.   ?    Corporate identity
2.   ?    Marketing strategy
3.   ?    Website
4.   ?    Customer relations’ team

Marketing communication is increasingly being used by organisations to provide a source of:

1.   ?    Sales information
2.   ?    Differentiation
3.   ?    Customer interest
4.   ?    Market research

Specific aspects of organisational marketing and brand strategies are delivered through a:

1.   ?    Website
2.   ?    Sales team
3.   ?    Customer relations’ team
4.   ?    Communication strategy

The medium of mass communication that is used to inform, persuade, remind and reinforce is called:

1.   ?    Telemarketing
2.   ?    Fly-posting
3.   ?    Advertising
4.   ?    Television

Where opportunities to win over customers are limited there are important practical benefits to ensuring:

1.   ?    Retention of marketing staff
2.   ?    Improved staff facilities
3.   ?    Staff retention
4.   ?    Customer retention

Customer relationship marketing should play a decisive role in:

1.   ?    Cost-cutting
2.   ?    Integrating communications
3.   ?    Customer service
4.   ?    Market research