To achieve a desirable result, marketing decisions and the resultant programme of marketing activities must be part of:

1.   ?    Monitoring output
2.   ?    Financial control
3.   ?    Control and contain measures within the company
4.   ?    Control and evaluation measures within the company

To assess the influence of strategic direction, companies must judge its impact against:

1.   ?    Performance indices
2.   ?    Performance criteria
3.   ?    Performance metrics
4.   ?    Performance feedback

To achieve long-term strategic marketing objectives companies should not use short term:

1.   ?    Financial speculation
2.   ?    Financial forecasts
3.   ?    Budgeting procedures
4.   ?    Budgeting forecasts

For companies to evaluate their own performance against the competition specific measures are required in the form of:

1.   ?    Market comparison
2.   ?    Share index
3.   ?    Colourful graphs
4.   ?    Benchmarking

The balanced score card can be used by companies to measure:

1.   ?    Market share
2.   ?    Stake-holder value
3.   ?    Market value
4.   ?    Projected value

Changes in the market and competition may directly affect the:

1.   ?    Stakeholder expectations
2.   ?    Marketing strategy
3.   ?    Company focus
4.   ?    Share price

Different cultures have varying perspectives on:

1.   ?    Piracy
2.   ?    Marketing
3.   ?    Purchasing
4.   ?    Smuggling

The publication that assess whether the strategies of companies have been translated into responsible practice is called:

1.   ?    The Corporate Social Responsibility Guide
2.   ?    The Corporate Social Ethics Guide
3.   ?    The Corporate Social Responsibility Index
4.   ?    The Corporate Ethical Practice Guide

To an organisation the knowledge and skills that employees have are considered:

1.   ?    Tangible assets
2.   ?    Non-financial assets
3.   ?    Expendable assets
4.   ?    Intangible assets

Stakeholders expectations often involve:

1.   ?    Good monetary returns
2.   ?    Ethical consideration
3.   ?    High company valuation
4.   ?    A low cost labour force