Name: 

Advertising of prescription drugs that is directed toward consumers is known as ____.

Web sites are different from other online ad formats because users seek out Web sites in a(n) ____ fashion.

____ are electronic files that track users’ on-line behaviour.

Which of the following is a prominent Internet company that advertisers can use for targeting their ads?

____ is a way of publishing sound files to the Internet, allowing users to subscribe to a feed and receive new audio files automatically.

____ is the practice of marketers asking for and receiving consumers’ permission to send them messages on particular topics.

The word, ____, is used in reference to unsolicited and unwanted commercial e-mail messages.

Teresa received an e-mail message telling her to click on the link in the message to update her account profile at her bank. She did so, was taken to a web site that looked like her bank’s online banking web site, and proceeded to enter all sorts of personal information such as her social security number, checking account number, and credit card numbers. Unfortunately, this was not a legitimate site for her bank, but rather it was one designed to look like her bank site so thieves could obtain consumers’ personal information to steal their identities. Unfortunately for Teresa, £3,000 was stolen from her bank account, and several purchases were made on her credit cards. This activity is known as ____.

The fastest growing form of Internet advertising is ____.

Letters, postcards, programs, calendars, folders, and catalogs are all examples of ____.