Multiple Choice Identify the
choice that best completes the statement or answers the question.
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1.
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Which is the oldest form of advertising?
a. | outdoor | b. | radio | c. | magazine | d. | newspaper | e. | point-of-purchase |
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2.
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Advertising on billboards is designed with ____ as the primary objective.
a. | sales | b. | impulse buying | c. | persuasion | d. | name recognition | e. | purchase
intention |
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3.
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Displays that are intended to be used for six months or more are called
____.
a. | permanent displays | b. | in-store media | c. | temporary
displays | d. | semi-permanent displays | e. | on-premise
signage |
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4.
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In-store radio and TV advertising, shopping trolley advertisements, shelf
talkers, floor graphics, and coupon dispensers are all examples of ____.
a. | P-O-P displays | b. | miscellaneous media | c. | in-store
media | d. | on-premise advertising | e. | impulse media |
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5.
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May went to the store to buy beer, but she had no specific brand in mind. This
is an example of a(n) ____ purchase.
a. | specifically planned | b. | generally planned | c. | substitute | d. | unplanned | e. | disciplined |
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6.
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Audrey went into Tesco's to buy a moisturiser manufactured by Clinique. She
ended up buying a moisturiser manufactured by Lancome instead. This is an example of a(n) ____
purchase.
a. | specifically planned | b. | generally planned | c. | unplanned | d. | substitute | e. | discipline |
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7.
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Which of the following should be considered a trade-market sales
promotion?
a. | sweepstakes | b. | point-of-purchase displays | c. | frequency
programmes | d. | sampling programmes |
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8.
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Kodak film shrink-wraps two rolls of film together but charges for only one.
This tactic is most often used to:
a. | stimulate repeat purchases. | b. | stimulate larger purchases. | c. | introduce a new
brand. | d. | build a better brand image. |
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9.
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Trial offers are similar to samples except that trial offers:
a. | are used for more expensive items. | b. | are only delivered to consumers in
logo-emblazoned "mobile-trial" vehicles. | c. | can only be used for low-price convenience
goods. | d. | are only appropriate for new brands in the market. |
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10.
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Cash payments from manufacturers made to retailers for access to shelf space are
known as:
a. | bribes | b. | merchandise allowances | c. | slotting
fees | d. | co-op advertising fees |
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