A ‘demand’ side factor contributing to the growth of interactive data-informed marketing is

1.   ?    Database technology
2.   ?    Digital Printing
3.   ?    Consumer Individualism
4.   ?    Geodemographics

A ‘supply’ side factor contributing to the growth of interactive data-informed marketing is

1.   ?    Transactional Data
2.   ?    Advertising ‘clutter’
3.   ?    Time pressured consumers
4.   ?    Pressures for marketing activity to be more accountable and measurable

The extension of marketing mix ‘elements’ as proposed by Lovelock include:

1.   ?    personnel, physical assets and procedures
2.   ?    personnel, physical assets, procedures and personalisation
3.   ?    procedures and personalisation
4.   ?    physical assets and procedures

The following dimensions of service quality: reliability, tangibles, responsiveness, assurance and empathy, were proposed by:

1.   ?    Borden
2.   ?    Gronroos
3.   ?    Berry and Parasuraman
4.   ?    Nordic School of Services Marketing

Which of the following were not significant moments in the evolution of direct interactive marketing?

1.   ?    1498
2.   ?    1964
3.   ?    1981
4.   ?    1984