If a market researcher asks questions like 'do you agree or disagree with a whole series of statements along the lines of: I like the outdoor life......... I am not the party-going type...' etc., then the research is employing:

1.   ?    Contemporary Lifestyle Research
2.   ?    demographics
3.   ?    Traditional Lifestyle Research
4.   ?    geodemographics

Geodemographics is NOT:

1.   ?    A combination of social grade with geography
2.   ?    based on the Census
3.   ?    based on the proposition that ‘birds of a feather flock together’ in terms of local neighbourhood
4.   ?    used to profile potential catchment areas for location new branches of retail outlets

The combination of transactional data and profile data is referred to as:

1.   ?    Autobiographics
2.   ?    Life style
3.   ?    Biographics
4.   ?    Geodemographics

Which of the following is NOT a disadvantage of Geodemographics

1.   ?    A major source of geodemographic data is the Census which is conducted every ten years in UK and therefore the data can ‘date’ quickly
2.   ?    Most Geodemographic groupings are ‘generic’ in nature and the raw data is not analysed for individual clients
3.   ?    Geodemographics provide profiles of neighbourhoods and explanations of customer behaviour are therefore inferential
4.   ?    Geodemographics are base on the premise that ‘birds of a feather flock together’.

A major database that links postcode with full name and address is

1.   ?    the Electoral Roll
2.   ?    Neurolinguistics
3.   ?    ACORN
4.   ?    Biographics