You have 30,000 customers. Annual sales are £3,000,000. Average sales per customer per year amount to £100. Costs as a % of sales are 60%. What is your profit at the end of the first year

1.   ?    £1,200,000
2.   ?    £18,000
3.   ?    £300,000
4.   ?    £297,000

From the data in Q1, assuming a 30% retention rate from one year to the next, what would be the LTV of his customers by the end on year 2

1.   ?    5,400
2.   ?    90,000
3.   ?    360,000
4.   ?    1,200,000

The selling price of your computers is £1000. Cost are £660. Assuming you want to make £250 profit per sale, what is the allowable cost for marketing per order

1.   ?    £4
2.   ?    £410
3.   ?    £90
4.   ?    £910

Following on from Q3, the size of a mailing is 28,000. The cost of this mailing is £26,000. What response rate do you need based on the allowable cost calculation and profit target

1.   ?    Approx 1%
2.   ?    Approx 2%
3.   ?    Approx 3%
4.   ?    Approx 4%

The metric that provides visual or graphical representations of multidimensional tables is

1.   ?    Factor Analysis
2.   ?    Cluster Analysis
3.   ?    Correspondence analysis
4.   ?    Regression analysis