We have referred to Mailmonitor, DART and MMS. These are

1.   ?    Consortia of direct marketing companies sharing transactional data
2.   ?    Examples of Geolifestyle databases
3.   ?    Consumer panels that provides information on mailings received from different companies by panel members
4.   ?    Geodemographics

The Cartoon Completion Test is an example of

1.   ?    omnibus survey
2.   ?    continuous research
3.   ?    projective test
4.   ?    consumer panel

Which of the following measures changes in physical response (eg perspiration or heart rate changes) as a reflection of emotional response

1.   ?    set meter
2.   ?    T-scope
3.   ?    psychogalvanometer
4.   ?    omnibus survey

Which of the following is true of observational techniques

1.   ?    the respondent must be aware that the research is taking place
   
2.   ?    interviewer bias can creep in
3.   ?    there may be problems of modified behaviour
4.   ?    observation is really only of value in exploratory research

Which of the following is an example of continuous research

1.   ?    omnibus survey
2.   ?    retail audit
3.   ?    ad hoc research
4.   ?    conclusive research