A Geodemographic market potential analysis reveals that for a local retailer, 45% of the catchment area are in cluster 23 , 35% in cluster 45 and 20% in cluster 69. The Geodemographic index of usage of the retailer's product for each cluster is as follows:
Cluster 23 250
Cluster 45 180
Cluster 69 60
From this the retailer’s market potential 'index' would be

1.   ?    187.5
2.   ?    490.5
3.   ?    100.5
4.   ?    163.3

From the above, the retailer's market potential sales would be (assuming 1,000 households in the catchment area and a national average spending on the product concerned of £3.30 per week):

1.   ?    £3300 per week
2.   ?    £6187.50 per week
3.   ?    £16170 per week
4.   ?    £5388.90 per week

The stage in the family life cycle that is characterised by relatively low earnings but high discretionary expenditure is

1.   ?    Bachelor stage
2.   ?    Newly married
3.   ?    Full nest 1
4.   ?    Empty nest

The segmentation model for Tesco’s Club Card scheme starts with

1.   ?    Family Life Cycle
2.   ?    Social Grade
3.   ?    MOSAIC group
4.   ?    ACORN group

Neurolinguistic Research suggests that:

1.   ?    Women are cleverer than men
2.   ?    Men are cleverer than women
3.   ?    Women respond better to colour, graphics and imagery
4.   ?    Men respond better to colour, graphics and imagery