Which of the following statements is NOT true

1.   ?    Knowledge Management should be concerned with sharing data across functions and partner organisations
2.   ?    RFM analysis refers to ‘records, fragmentation and metrics’
3.   ?    The C2C model would be manifested by ‘on-line communities’
4.   ?    The ‘virtual assistant’ is offered by some some on-line companies as a way of allowing customers to ‘try on’ garments.
   

Knowledge Management involves

1.   ?    a focus on CRM software
2.   ?    a focus on Marketing Information Systems
3.   ?    a focus on Environmental Scanning
4.   ?    a focus on sharing information across function and partners

The four categories of partner (customer, lateral, internal and supplier) were proposed by

1.   ?    Kimberley-Clark
2.   ?    Depres and Chauvel
3.   ?    Anderson and Narus
4.   ?    Morgan and Hunt

The more ‘affective’ data that is less based on figures and more on experience and insight is

1.   ?    Explicit data
2.   ?    Secondary Data
3.   ?    Tacit Data
4.   ?    Primary Data

Interdisciplinary teams sharing knowledge and experience are

1.   ?    Group Discussions
2.   ?    Data Consortia
3.   ?    Strategic Alliances
4.   ?    Communities of Practice