Chapter 11 Virtual relationships
Quiz
An online community can be an example of which of the following types of e-commerce models
- B2C
- C2B
- G2C
- C2C
Who suggested that e-mail is an example of 1 to 1 interaction and the web is an example of many-to-many interaction
- Ellsworth and Ellsworth
- Hoffman and Novak
- Kunoe
- Armstrong and Hagel
Which of the following is generally true of internet interaction
- control can shift toward consumers
- control can never shift toward consumers
- internet marketing can not lead to disintermediation
- nearly every internet marketer provides post sale support and order tracking
The Government’s online small business advice service is an example of
- B2B
- G2G
- G2B
- C2C
Who coined the phrase ‘communities of consumption'
- Kozinets
- Kunoe
- Hamill and Gregory
- Hoffman and Novak