In Freudian psychology that aspect of the personality that helps maintain a middle ground between socially unacceptable drives and impossible high moral standards is the

1.   ?    libido
2.   ?    ego
3.   ?    superego
4.   ?    Id

Maslow’s ‘self actualisation’ refers to

1.   ?    personal safety
2.   ?    personal fulfilment
3.   ?    being accepted by others
4.   ?    needs essential for sustaining life

Which of the following best describes 'Gestalt' psychology

1.   ?    the whole is the sum of the parts
2.   ?    the sum of the parts is greater than the whole
3.   ?    the whole is greater than the sum of the parts
4.   ?    the sum of the parts produce the whole

Cognitive dissonance is

1.   ?    psychological tension due to perceived inconsistencies in informational inputs
   
2.   ?    dissatisfaction
3.   ?    restricted to the post-purchase stage
4.   ?    an example of a sensory threshold

The Foote, Cone and Belding (FCB) Grid for analysing consumer/product relationships include

1.   ?    Think, feel and higher and lower involvement products
2.   ?    Just think products
3.   ?    Durables and non durables
4.   ?    Just feel and low involvement products